This project aims to address key questions about making the connection between a book and its audience.
Who should introduce the book to the world? Is it the designer behind the cover? the publishing house? why shouldn't it be the readers? The Readers Library sheds light on the readers themselves and crowns them as the primary guardian of the book. Using an integrated reading experience between the tangible, the digital and the virtual, which expands the meaning of the traditional Ex Libris - "from the Library of".

This project was created as part of the graduate program at the Bezalel Academy. 

Photography by Guy Aon and Dor Kedmi.

Branding & Graphic Design for Guy Aon.

Guy Aon is a photographer, plastic artist, and industrial designer. His work in the field of visual arts is centered around his research on the interaction between image and object, with particular emphasis on the human body.

First image is taken from TWO WAY MIRROR by Guy Aon

Scarf collection
for SHUFFF >>
photography: Roni Cnaani

Branding & Graphic Design for MELA.

Studio MELA uses tools with which they explore the relationship between individuals, movement, space, food, utilises and stimulates all the senses. Thus they provide an exclusive opportunity to immerse in a unique experience.

Exhibition design, branding & curation for the ‘On guard’ Exhibition. 

This project was created as part of the graduate program in Bezalel Academy of Arts and Design.

Curator: Maya Dvash
photography: dor kedmi

This project expresses the short attention span we experience in the design fields through paralleling three common dynamics: flipping through a book, mentioning and referencing other works and the adaptive nature and complexity of responsive design.

This project was created as part of the graduate program in Bezalel Academy of Arts and Design.

photography: dor kedmi

Graphic language for "smart Materials", a concluding exhibition in which the results of the cooperation between the Industrial Design graduate program at Bezalel and the Institute of Chemistry at the Hebrew University have been presented.

As a visual communication designer engaged in improving the reading experience, I set out to examine hidden layers in the book object.
Readers leave traces on the book indicating the interaction between them and the book. Through a series of experiments involving locating amino acids on books, mapping fingerprints and comparing them with evidence of bacteria growth, findings emerged that depicts hidden layers on books. For example: The number of readers who held a book, Bacterial configurations that indicate the time spent with the book, and ways of using the book through identifying food traces on recipe books or flowers that dried between pages.

This project was created as part of a cooperation between the Industrial Design graduate program at Bezalel and the Institute of Chemistry at the Hebrew University.

This project explores a letter design methodology which traces the synesthesia phenomenon.

This project was created as part of the graduate program in Bezalel Academy of Arts and Design.

This project is paraphrasing The Garden of
Earthly Delights by Hieronymus Bosch.
Technique: collage
Dimensions: 270/90 cm
year: 2012

Branding and design for T.K Tali Kushnir.

website: talikushnir.com

T.K is a small Tel Aviv-based brand, founded in 2015 by Tali Kushnir. Kushnir designs clothing for both men and women, offering an “at ease” approach to tailored, classic clothing, with a focus on work wear as her inspiration. 

Designed in collaboration with Zohar Koren.

Covers, typography and layout for J.D Salinger books.
I developed a system of growingly abstract imagery in referral to Salinger’s disapproval of figurative visuals for his book covers.

Advisor: Dekel Bovrov. 
see also at: Redesign/Yuval Saar.